Trammell Crow Center Rebranded Collateral

Project Goals
Extending the Trammell Crow Center brand across a wide variety of mediums.

Creative Solution
Trammell Crow Center, currently undergoing a multi-million dollar renovation and redevelopment, needed a brand update to accompany the building’s soon-to-be fresh look. Working closely with an outside agency while providing hands on, creative and artistic direction, a modern brand was created. In addition to branding, the Stream team worked tirelessly to help develop and craft messaging that was both memorable and concise, striving to pull the audience in with quick and efficient information.

Once branding and messaging was born, I was tasked with taking these elements and extending them across multiple platforms including: email blasts, magazine ads, video brochures, VR viewers, 8-foot-tall construction fences, and a luxury brochure. In the end, it was incredibly rewarding to see the most extensive to date Stream rebrand come to life.