Holiday Gift & Packaging
Project Goals
To design and develop packaging for the national holiday gift from Stream.
Creative Solution
With past Stream client holiday gifts being tech based, it was important that national marketing team and myself continued the theme through the 2017 holiday season. After much brainstorming, we identified what we believed to be the perfect gift that checked all of our boxes -- the Amazon TV Fire Stick. It was technology focused, unique yet useful and could easily reinforce our brand by thoughtfully tying in Stream’s logo on the remote.
After experiencing delayed responses from our initial box vendor, we reassessed and decided it best to change vendors within the final weeks of the gift drop-date. Though we ran into a few “minor” hiccups along the way causing a few stressful emails and phone calls, we were overall thoroughly impressed and excited with the final piece. The Stream marketing platform as a whole has received high praises in light of this gift, and we are excited to create something as equally impressive this holiday.